Hay B'Iyar Deli
From Sde Boker right to Tel aviv
The dairy of Kibbutz Sde Boker, Hay B'Iyar, is agricultural dairy emphasizing on fresh products directly from the abundant agriculture of the Negev Desert.
It’s branding draws inspiration from the beauty of the Negev Desert with earthy tones and sky hues, in a simple yet sophisticated style originating from an authentic place that connects Israeli farmers to urban homes and clients.
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The characterization of Israel's coastline and the Negev horizon is demonstrate by the ripped label lines and crafted through simplification, derived from the kibbutz's ethos, providing the branding with a unique, clean, and fresh identity, reflecting the deep roots and pioneering spirit instilled by Ben-Gurion in the Negev and Sde Boke
